Always Relevant Content GPS for the Email Marketer Nextopic gives you the ability to see your mass market more clearly. No more "fishing in the dark" by casting a wide email net. Nextopic enables you to see your customer as an individual. Match Content to Customer Nextopic analytically matches content and graphic style with individual end users. The solution contains a dynamic elaborate reporting system which presents a clear historical consumer picture both before execution and for follow-up campaigns. It is an easy and effective mechanism for: Content segmentation Real time feedback loop Pre-campaign decision support Micro email campaigns. Macro Results. Dynamic micro templates Nextopic lets you easily design individually targeted campaigns by aggregating carefully tagged content items (down to the subject line) into customizable templates. The feedback loop enables quick learning and easy adaptability. Nextopic enables you to simply and skillfully: Match content to customer Manage campaigns Automatically segment audiences in real time Track historical individual user behavior Perform real time pre-campaign analytic Interactive learning of customer behavior Unlike other systems which rely on general buying patterns of customers with similar demographic profiles, Nextopic’s system tracks a specific customer’s historical usage patterns and matches that to relevant content. The system also provides a real-time feedback loop that enables you to constantly learn more about the customer before and after an email campaign is launched. The “before” is crucial as you can see which customer will get which email and thus change parameters as necessary before hitting “Send”. In addition, through the responses of the individual to the emails, you receive consistent and accurate feedback on market needs and trends.