Simple, Smart Segmentation Painless Segmentation Every marketer wants company email campaigns to be relevant, optimized, and highly effective. But even the most sophisticated marketers fear the daunting task of segmentation which demands more time, more resources, massive database management, and more expensive tools than most of us have at our disposal. We’ve developed a solution that gives high level professional segmentation without all the pain of getting there. Nextopic gives you the ability to effortlessly match content with customer…one by one. Customer profiling Nextopic's system is the most comprehensive and customer-centric email marketing content management system on the market. It is a one-stop shop for creating content, easily segmenting audiences, managing customer lists, managing campaigns, matching content to customer, and real-time pre-campaign analytics and post-campaign tracking. Unlike other systems which rely on general buying patterns of customers with similar demographic profiles, Nextopic’s system tracks a specific customer’s historical usage patterns and matches that to relevant content. And our unique tracking option gives you a historical perspective on each individual customer. Independent content items Unlike other systems, each Nextopic content item has its own profile. And each Nextopic email is built automatically from multiple content items (a "cartridge") that are put together "like a puzzle" by matching the content item profile with the customer profile. This ensures relevant content, precisely identified clicks, and higher open/click rates. Real-time dynamic version management Nextopic gives you real-time feedback on email content versions as related to segmented audiences (pre- launching). Now you can instantly know if a particular content item did not get mapped to a customer profile and prevent a certain content item being sent to the wrong target. No more cumbersome, offline customer profiling. Nextopic profiles are built in. Now you can instantly: Maintain high-level control of multiple email versions Check how many customers receive a certain content item Check what content a specific customer is getting Create indvidual landing pages Be a master of your reports